Progressive Web Apps: the future of application development.

Let’s start with some statistics.

Did you know that retaining existing customers is 6 to 7 times less expensive than acquiring new ones? (Source: Bain & Company)
Repeat customers, on average, spend 67% more (Source: Bain & Company)
60% of companies believe they should be generating 25% or more revenue from strategic accounts (Source: RAIN Group)

When it comes to increasing sales and maximizing profits, it is beneficial to focus on growing existing customer accounts. While lead generation and gaining new customers are important, increasing revenue from those who already know and appreciate your business is often an easier and better marketing strategy than looking for new customers.

By initiating conversations about upselling or cross-selling with existing customers, you can leverage their loyalty and satisfaction to benefit your business.

Here’s how you can increase your revenue from your existing client base:

Here’s some food for thought: you have come up with an innovative startup idea that gets the approval of the development team. They get to work and implement it and you love the end product. But once it hits the market, no one cares about it. With lack of customers, the product holds no ground in the market space. Why is that so?

However, we do not want you to take our word for it. In this article, we are going to discuss what a competitor analysis exactly is and what questions it will help you answer, so you can make an informed decision for yourself. (Trust me though, you will not want to miss it.)

Outsourcing has been there in the IT industry for many years. For instance, businesses have outsourced their advertising for almost as long as advertising has existed—a century and a half. In recent decades, tech companies have increasingly embraced this method

No, this article is not just for the ones interested in joining the venture capital space and want to know the actual mechanics of valuations. This is for anyone who has any kind of stake or interest in the startup world to enable a greater shared understanding of how startup valuations work. This includes startup founders and employees who struggle to explain why their startup is valued at a certain sum to the world. This also includes enthusiasts and observers of the space who are curious about the same.
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Here’s some food for thought: you have come up with an innovative startup idea that gets the approval of the development team. They get to work and implement it and you love the end product. But once it hits the market, no one cares about it. With lack of customers, the product holds no ground in the market space. Why is that so?

However, we do not want you to take our word for it. In this article, we are going to discuss what a competitor analysis exactly is and what questions it will help you answer, so you can make an informed decision for yourself. (Trust me though, you will not want to miss it.)