Progressive Web Applications provide a native-like user experience instantly accessible within the browser. It takes the installation step away resulting in more of an instant experience of using the app.
But how do you know if PWA is the right way to go for your app idea? The answer is by understanding the ins and outs of how PWA works and whom it is for. So without further ado, let’s dive in!
What is PWA?
How does it compare to other technologies?
Native apps are specifically designed to work on one type of device. Which means, they are tailored to work with those specified software and hardware. This is particularly helpful if your app is to use the device’s technologies such as the microphone or the GPS tracker resulting in an immersive user experience. Cross-platform apps, on the other hand, are deployed to work across all types of devices. It’s convenient in easily reaching a larger demographic.
PWAs are able to deliver the user experience of native apps with the convenience of web apps. These apps can be used in any device as they are web based while providing as enhanced of a functionality as native applications.
Native apps can be downloaded from the App Store on iOS and Google Play Store on Android devices. Some examples might be the Calendar, Email and Gallery apps on one’s mobile device.
Unlike native mobile apps, PWAs do not need to be distributed using an app store. Users can find these apps on the web, interact with them in their browser and save them on the home screen as a shortcut for quick access. Some of our favorite apps such as Facebook, Spotify etc. have been using this method of app development and more companies are following those footsteps.
Native apps are built using Swift for iOS devices and Java or Kotlin for Android devices. Cross-platform apps are mostly built using React Native. PWAs, on the other hand, can be built using just HTML, CSS and JavaScript.
However, PWA does have its downsides too. Native apps require downloading from a distributor. But once downloaded, they provide an incomparable user experience and security. Although PWAs are closer to this UX than cross platform apps, they are not the same. They do not offer the same functionalities or features and often are unable to use a device’s technologies as efficiently as native apps.
For example, PWAs do not support push notifications on iOS devices along with other native features in various devices. But the world of progressive web apps is constantly developing and these issues can be expected to be solved in the near future.
What are the benefits of using a PWA?
No downloads required
Works on any device
Native-like user experience
Faster loading and greater accessibility
Works offline
What it means for your business that you do not lose conversions even offline. They can continue browsing your web app and decide to make purchases as they go.
SEO-friendly
Affordable to build
Native apps are developed separately for different platforms meaning you will need to hire more resources for those different skill sets. But PWA can be developed with nothing but HTML5, JS and CSS providing a simpler and less costly development experience.
There is no doubt that Progressive Web Apps are the future of app development. Do you want to future-proof your app idea? Let’s work together!